Verizon asked the team at ASK to help get customers excited about their Next Generation retail experience. We invited 3 Atlanta artists to create a collaborative mural and recruited famed Atlanta DJ STLNDRMS to MC the event, giving away prized every hour. We topped off the experience by inviting Trae Young to collaborate with these artists, creating a one of a kind culture moment that only Verizon could curate.
After this event we created an NYC exclusive with style icon Odell Beckham Jr. We created a premium capsule collection inspired by OBJ and had him crown the select winners in-store. Excited fans lined up 4 hours ahead of the event to meet their idol and vie for a chance at these exclusive kits.
