adidas Basketball and DSG created a Next Wave Experience heroing Mad Bounce at Lenox Square in Atlanta 11/4. The key objectives were to elevate the shoe drop by generating traffic and sell through via social while promoting a limited edition pack only available at DSG.
The Next Wave Experience was rooted in basketball culture featuring a custom wrapped sneaker whip, 90’s arcade games, a Maker Lab with Sage Gullory and autograph signings with NBA Atlanta Hawk’s player Trae Young and WNBA Atlanta Dream’s Angel McCoughtry.
