Vans Comfycush High

Vans asked Set Creative to create an immersive high school experience to announce the launch of their new Comfycush shoes. We provided strategy, planning, visualization, execution and management for the event, building a multi-room high-school experience over two days in Brooklyn, NY.

My role on this project was to assist in creative ideation, planning, layout, and visualization. I worked closely with strategists, 3D modelers and project managers to help turn an empty warehouse into a kick-ass Vans themed high school.

The project was featured on COMPLEX, High Snobriety and HypeBeast.

Process