adidas Football partnered with the team at ASK to concept, design, and produce their first-ever streetwear drop: the coveted Waterboy capsule collection at Sneaker Politics. Key objectives including selling out the jersey and creating the most disruptive moment of the 2018 High School season.
Process
Realistic renders were provided for every step of the process, allowing adidas to visually verify the look of the store before committing to a final design.
Video Recap
Social Metrics
- SOLD OUT CAPSULE
- 51M+ Social Reach
- 1.3M+ Social Actions
- 1M+ Social Video Views