To celebrate their 175th anniversary, New York Life asked Second Story to refresh and rethink storytelling in their New York headquarters. Updated motion design was created for a number of existing spaces and a new piece, the Continuum, was commissioned to connect stories from NYL’s past to the employees of the future.
A generative motion piece was created for the lobby, using Unity to create celebratory messages that appear and disappear in a cloud of sparks. Dimensional cameras were created at scale in a 3D particle field to create an immersive cloud that envelops guests.