Red Hat asked us to reimagine the ECO Room. We took an existing touch surface transformed it into an interactive multi-surface video experience. The new ECO Room brings visitors into the future of Open Cloud, showcasing Red Hat’s best content in a sleek and futuristic interface. Reactive touch surfaces and magical interactive objects allow users to browse and discover stories. A generative particle grid creates a living space that never looks the same twice.
Process
Red Hat had an existing space filled with touch-screens. Ceilings, walls, and a giant touch-table were all fitted with the latest technology. Unfortunately the existing experience just wasn’t working. In order to understand the space we first started with a “Paper Prototype,” mocking up the space at scale with tape, foam-core, and a projector to test out the experience at scale.
With this rapid, real-world prototyping we were able to see that the experience needed to be focused on a single task. We aligned on a unified video browsing experience. To this end, we introduced physical tokens that would serve as both content containers and UI controllers for Red Hat’s new video experience.
Once the user experience was solidified it was time to implement visual design. Red Hat was interested in using generative artwork to unify the various disconnected screens in the space. We drew inspiration from the halftone texture in their brand illustrations and develop a generative dot grid that would be a unifying element between screens.
After a process of iteration, changing the background color from white to black, and the grid from red to cyan, we arrived a a slick, technical interface that looks like it could be right out of a sci-fi movie.
