The Steet Fair Experience
On March 3rd ASK launched the adicolor market on Mellrose Ave, the heart of LAs sneaker district. The activation featured 14 colorful booths in primary hues, inspired by the primary colors of the adicolor apparel. To ensure an authentic market feel a huge array of vendors were sourced, ranging from reptile handlers to fortune tellers to local smoothies and hot-dogs.
Aerial View 
Flower Booth 
Reptile Booth 
Flower Booth 
Alien Knockdown 
Spiritual Advisor 
Chameleon 
Market at Night 
Flower Booth 
Candy Booth 
Hot Dog on a Stick 
Fishbowl Frenzy 
Birds Eye View 
Influencer
Process
ASK provided creative concepting, production design, planning, and programming for the event. The goal was to create a memorable experience that was innately sharable and rooted in the colors of the adicolor apparel. Every item of the experience was itemized, sourced, and compiled into a comprehensive production manual that allowed the client 100% visibility into the project.
Additionally, a token system was used to promote further social engagement by rewarding participants for posting content. The more you post the more games, smoothies, and prized you can engage with! This created a cycle of engagement that kept the experience packed from open to close.
